With the influence and reach of social media, “brush fires” can quickly become infernos. Putting out the small fires quickly and effectively protects businesses from serious damage and can even improve a company’s standing with the public. Today’s crises take place in the crucible of social media with problems (and, hopefully, solutions) playing out in a matter of minutes. A crisis can quickly become out of control through lack of communication or insensitive social media responses, or it can be handled with transparency and respect. Prevention Many problems in social media could have been prevented with a little research. Coca-Cola’s…
Walking through fire: Managing a company in crisis









