With a simple web counter, you can keep track of the total number of people who visit your website. On the back end, more detailed web analytic data will show you the IP numbers and countries of origin of each visitor, as well as which web pages they have visited. A digital marketing and data analyst uses raw data to find the information they need. To do this, they use a variety of tools. This blog post from Emerson College looks at the tools used by online marketers. These include customer segmentation tools, market-basket analytics, and web analytics. This kind…
How You Can Make the Most of Web Analytics
