Digitization has transformed the world for good; the digital world has taken over the real one over the past decade. With the advent of social media platforms like Facebook, YouTube, and Instagram, people are spending more and more time on online channels. This has made it easier than ever for businesses to target the right audience using digital marketing strategies. This has not just made it simple to advertise a wide range of products, but it has also dramatically cut the expenditure down.
The proliferation of e-commerce has further consolidated the stand for digital marketing. People are getting accustomed to buying things online, and what better way to market the product than using the online social media channels? Digital marketing has evolved drastically over the last few years to accommodate the needs of the growing e-commerce industry. Let’s delve deeper into some of the most prominent digital marketing trends in 2020.
1. Video Marketing
[One of the most important digital marketing trends is surely the use of video marketing to advertise products to consumers. In today’s world, it is far easier to create compelling video ads using video maker tools such as this one here. The best thing about using videos is that it is highly engaging, and it demonstrates the utility of the products effectively. It can easily educate the consumer about a product and its functions which is hard to do with image ads. More than 70% of businesses have found video marketing to boost their conversions rates. Also, more than 50% of consumers say that product videos instill trust and help them better with their purchase decision.
2. Personalization
Gone are the days where one size fits all approach worked wonders for brands. The modern era is all about personalization and customization. Your consumers need special attention, and they want you to offer them products and services that are highly relevant to their needs. Personalization in digital marketing has to do with custom content, personalized emails with names, personalized goods, etc. In the digital era, if you are using a generic advertisement and expecting awesome results, then you will be highly disappointed. You should implement AI to create hyper-personalized offerings.
3. Artificial Intelligence
Artificial Intelligence (AI) technology has already created a buzz in the industry. It is worth all the hype that surrounds it, from being used in self-driving cars to hyper-personalized marketing, it has left no stone unturned. Machine learning is a branch of Artificial Intelligence technology that helps machines to learn from their past data processing experience without any explicit programming. It helps machines to understand customer behaviour based on their internet history, financial transactions, past purchase history, etc.
Artificial Intelligence technology gives you an edge over the competition and reduces your expenditures drastically. There are plenty of YouTube intro maker video tools such as this here that use AI to create marketing videos instantly like this one from InVideo. You will see a better return on investment on your marketing expenditures using AI technology. From personalized product recommendations to personalized emails, it does a whole lot for you!
4. Chatbots
Another interesting digital marketing trend that will likely be the norm in the coming years is the application of chatbots in marketing. It uses instant messaging to communicate with your customers in real-time and also provides them with general guidance related to their queries. People have very thin patience on the online channels, and these chatbots are very helpful when it comes to managing impatient customers who don’t want to wait for their turn. We are moving towards a world that is not limited by day and night, and 24/7 is the norm. The chatbots are very effective to manage your customer service on a 24*7 basis.
5. Influencer Marketing
Influencer marketing has evolved exponentially in the last few years, and it will continue to grow, given the benefits that it provides to businesses. Influencer marketing uses authority figures in various niches to educate and promote products to a specific audience set. Your reach with influencer marketing can vary, and it depends on the number of followers of the influencer you are using to promote your products and services. Instagram has become the go-to platform for influencer marketing, given the type of content that users view on these social media platforms. YouTube is also a popular platform for influencer marketing, and it helps to reach a wide range of audience.
6. Search by Image
Google always outperforms itself, and the latest offering will likely dominate the digital marketing world. The use of visual search is a whole new concept that will revolutionize how people use the search engine to find information. Remember the time you weren’t sure of the name of a product, and you had to write the details on Google to search for it? Well, now, you won’t have to because the visual search feature will come to your rescue. One can simply upload an image to find relevant information using search engines. It can’t get easier than this! Some of the prominent tools providing this technology include Google Lens, Pinterest Lens, Bing Visual Search, etc.
7. Search by Voice
Alexa users know how easier it is to use your voice to search the internet rather than wasting your efforts on typing and searching. There is a growing use of search by voice features as it is more convenient for people, and it also allows you to multitask. Voice assistants like Siri have already made people familiar with the use of voice search. People can easily find relevant information on the internet using voice search tools as they are being upgraded to remove all the anomalies that used to exist and were a roadblock to this feature. As per research reports, it was found that more than 70% of the people who have voice-activated speakers like Alexa use it regularly and get their work done easily. You need to rethink your digital marketing strategy by factoring in the growing demand for search by voice feature.
Conclusion
These were some of the most prominent trends dominating the digital marketing arena in the year 2020 and will likely be the norm in the near future.