For Alex, betting on sports through his mobile device offers unparalleled convenience. Whether he’s commuting to work, relaxing at home, or out with friends, Alex can quickly access his betting app, check the latest odds, and place a wager with just a few taps. All of this is done in collaboration with Mark, his local bookie who is able to offer all of the same options to his clients as any major sportsbook. Traditionally, running a bookie operation involved significant overhead costs, from renting physical space to managing administrative tasks and marketing efforts. However, the advent of Pay Per Head…