The world is obviously going digital. When was the last time you went to a library to find an answer to your query? Or when was the last time you went to a bank to send money to someone? You would be surely doing it on your smartphone through simple clicks itself. The same is the case with marketing. You must have watched advertisements while watching your favorite video, open any website, or check any mobile application. Well, all these advertisements are nothing but a part of digital marketing.
Digital marketing is one of the most sought-after career domains these days. It is a broad field that encompasses different ways of online marketing. Search Engine Optimization or SEO is one of the important aspects of digital marketing. SEO specialists are required in every company that wishes to flourish its online business. As such, SEO training online has become a popular way of gaining expertise in this field and starting a promising career.
This article introduces you to the world of SEO and why taking online SEO training should be your next career move.
An Introduction to SEO
Maybe Search Engine Optimization may sound unfamiliar, but search engines like Google are not. It is what normally people use to find something online. They enter certain keywords in the search bar and Google shows results that best match the entered query. Users most likely click on the top three to four results of the Search Engine Results Page (SERP) to get their answers. So, SEO is all about making a website in such a way that it appears on the top results of the SERPs when the entered keywords match with the content that their website contains. In other words, SEO is all about increasing the traffic to a website organically and promoting the products.
Optimizing a website usually comes under two categories – On-page SEO and Off-Page SEO. On-Page SEO refers to the efforts made on the web page so that it becomes search-engine friendly. Adding high-quality content, inserting proper keywords, improving the page load speed, writing an appropriate meta-description, proper title tags and subheadings, and suitable graphics are some of the efforts that come under On-Page SEO.
Off-page SEO refers to the efforts made outside of the web page to improve the search engine ranking and increase the traffic. Link building, promoting the content on social media sites, guest posting, and influencer marketing are some of the efforts that come under off-page SEO. Link building basically refers to other websites pointing to your content for the information related to your product. The more different websites that link to your webpage the better becomes the trustworthiness of your website and better will be the ranking in the search engines.
You must have noticed the term ‘organically’ appearing in the above information. Well, there are two ways to gain traffic to a website from search engines. One is through advertisements on the SERPs by paying a certain amount to a search engine to promote the website and the other is without using the paid efforts. If your website is search engine optimized, then it naturally appears on the top of SERPs, and the traffic generated through such results is called organic traffic( i.e without paying anything).
Why Take SEO Training
You can learn SEO from various online sources. You may ask – Is it really necessary to take up an online SEO course? Well, some people may suggest you start learning it on your own. However, there are certain benefits to taking up a reliable SEO training program that you won’t get from free resources. Let’s check them out.
Learn the latest and proven SEO strategies
When you take SEO training from a reliable training provider, their content is up-to-date and you’ll know about only those strategies that work today. Information contained in the free resources is often outdated and doesn’t work as per the changes made in search engine algorithms regularly. Proper SEO training programs make you aware of what works best in the present scenario and what best practices need to be followed.
Get access to paid SEO tools
SEO isn’t a domain whose theoretical knowledge is quite important. Practical exposure is what counts and helps you apply successful SEO strategies. You gain that practical knowledge when you actually work on industry projects using different SEO tools. With a paid training program, you get access to various popular SEO tools and become well-versed in them. While appearing for an interview, you can demonstrate that skill and increase your chances of getting hired.
Guidance from industry experts
The instructors who take classes in the SEO training programs are often highly-qualified and have rich experience in the world of SEO. They have tried and tested different SEO techniques and know how the rankings are affected after every search engine algorithm update. As such, the learners get a clear idea of how to tweak their strategies from time to time to improve the rankings.
Earn a digital badge
When you complete an SEO training course, you will get certified and achieve a digital badge that you can link to your social media profile or professional networking sites like LinkedIn. It increases your credibility and the employers would instantly know your seriousness regarding the field.
Are these reasons compelling enough to let you take up an SEO training program? If yes, then don’t waste any further time looking at different resources. Find a reputed training provider and start your SEO journey today!