Some people may take word count quite lightly but it should not be taken as lightly as it is. Here in this blog we will address about 7 Word Count Concerns that Writers should be aware of.
What is Word Count!?
Word count is simply the amount of words that your content has. It is important that you keep in mind the requirements that are critical to the type of content that you are trying to produce. As mentioned before, word count matters a lot specifically when you are trying to have a prominent outreach.
Roles of Word Count
- Ensures quantity of content
The word count enables you to make sure that the content that you have composed is exactly according to the quantitative specifications that are required.
- Sets a measure of readability
Word count is a leading factor when it comes to content readability and it helps the writer to get an idea of the readability of his content.
- Higher Word Count, Higher Backlinks & Shares
Higher Word count gives you a better chance to include more backlinks in your content and it also helps your content get wider outreach, increasing your traffic.
5. Word Count Concerns Writers Should Be Aware Of!
1. Word Count not Specified according to SEO
Your word count is very important when it comes to your content and your SEO (Search Engine Optimization).
Some people in the IT industry think that it does not have that much of a value and some think that it matters deeply but we believe that it is not something that you should leave out in the dark and not be concerned about.
If your word count is under 300-400 range then your content is flagged as “Shallow” by Google’s web standards and that makes your SEO ranking very low.
2. Word Count not within certain range
If your word count is not within at least the given minimum range then your content is going to be thin and that would end up with your SERP (Search Engine Results Page) rank falling as mentioned before.
It is crucial that your content maintains a standard and remains in that in order to satisfy the criteria.
3. Writer Expectations
It is very important for the content writer to keep an eye on his or her word count while composing any type of content as it helps the writer evaluate his or her content and if it is fulfilling the given criteria.
It is also essential that the writer maintains a standard in that regard and develops a format that may help the writer achieve a fixed level set by either him or herself or by a task. Tools such as a word counter can really help in this matter and aid the writer with self evaluation of his or her content.
4. User Expectations
Just like what we expect from our work, users or readers have the same expectations because more specifically when a reader is fond of a certain blogger and or writer, that user prefers their content and at the same extent has a certain level of expectations from that content and if the blogger or writer cannot preserve that then he or she has the possibility of losing an audience.
5. Quantity is Quality and Quality is Quantity
When it comes to a topic like “Word Count” you can never be too sure about its roles and purposes but as mentioned before that it is not something that you can just throw in the corner and forget.
It is vital that the writer understands that these are interdependent factors and both can have a major influence on your content which will eventually have an influence on your SEO ranking; therefore it is imperative that a proper balance is kept between both of these Key factors.
In regards to the topic of Quantity Lachlan Perry of SEO Kings states that
“Word count is something that you keep in mind because it allows you to showcase your expertise on a topic with a longer word count, but the important thing to take into account is that it’s not the most vital metric you should be pushing for when creating and optimizing for great content.
If you’re an expert or authoritative writer on a topic in your field, you should be able to explain what you’re writing about in great length to give your readers an in-depth and comprehensive learning experience.
To summarize, word count is important, but making sure that you get your message across in the right way is the most essential metric – whether that be in 1,500 or 3,000 words.” (Databox Inc)